It is often said in sports that how you prepare before the game will determine how well you play in the game.  I believe that is also true about meeting effectiveness as well.  The amount of work that is done before the meeting will determine how well your team can actually use collaboration to obtain great work.  This HBR post is excellent:

“When your team is tasked with generating ideas to solve a problem, suggesting a brainstorming session is a natural reaction. But does that approach actually work?  Although the term “brainstorming” is now used as a generic term for having groups develop ideas, it began as the name of a specific technique proposed by advertising executive Alex Osborn in the 1950s. He codified the basic rules that many of us follow when getting people together to generate ideas: Toss out as many ideas as possible.”

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