All of us want to help other people and so we usually commit to things we have no capacity or intention in really following through with later.  This causes serious problems with our reputation when we over promise and under deliver.  When it happens to us we always take an emotion hit and have to process all our negative thoughts.

Having the emotional intelligence to say No on the front end is the key to sustaining trust with other people.  This HBR post is excellent: “I’ve been ghosted more times than I can count. There was that time a senior leader enthusiastically offered to introduce me to the chief marketing officer of one of the largest tech firms. That never happened. There was that time I went through eight rounds of interviews with a large financial institution, and the executive search firm never called me back. And finally, there was the time a public relations firm reached out with urgency because they wanted me to host a podcast for their client. One year later, I’m still waiting to hear back about the next steps.”

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