If you don’t think strategy matters, then you have not been watching this business relationship for the last three years. Regardless of the size of your company you must keep looking outward to see what your market is doing and especially what your customers want.  Blake Morgan breaks down the issues:

“Amazon and FedEx have long relied on each other, but Amazon’s recent investments in its own delivery service has frustrated FedEx and led to the companies’ breakup. After ending its contract on air deliveries in June, FedEx won’t renew its contract for ground deliveries that expires at the end of August. The breakup forces Amazon to find new ways to ship millions of packages before the holidays.”

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